2015, by any sort of standards, was a banner year for Adidas NMD Racer Womens Mens UK Sale. From a business standpoint, sales boomed for the brand with the three stripes, while culturally, the label was more prevalent than ever with both discerning sneakerheads and the athleisure-loving masses. High-profile collaborations with Pharrell and Pusha T helped and Yeezy—an entire brand of sneakers and apparel built from the ground up alongside perhaps the most influential man in street fashion alive today—opened the company up to new fashion frontiers. But even without celebrities driving home the idea that Adidas is the “it” sneaker label of the moment, the brand’s own products have reach new levels of awesomeness. The insanely cool and comfortable Ultra Boost, deemed by Adidas when it first debuted as “the greatest running sneaker of all-time,” can actually make a legitimate claim for that title. Futurecraft, Adidas’s new line of concept shoes, was responsible for the world’s first running shoe with a usable 3-D printed sole.
But of course, Adidas NMD XR1 Womens Mens UK Sale quest to be America’s most beloved sportswear label (a title they’re still a long way away from thanks to the ongoing popularity of Nike) is far from over. So, if 2015 was a great year for the label, 2016 is going to have to be even greater. And that starts with NMD, a new line of sneakers and apparel from Adidas Originals that is bringing the brand’s premier technologies to new sneakers made with everyday living in mind.
The first Adidas NMD R2 Womens Mens UK Sale from the collection looks, like many new Adidas products, to have been sent from the future. At first glance the $170 sneaker has a Primeknit, sock-like upper and a Boost sole, but look closer and you’ll notice classic ’80s-era Adidas design elements like colorblocked panels on the midsole. (It’s impossible to know where you’re going without remembering where you’ve been, right?) It’s also incredibly lightweight. There’s no question it stands out in the crowded sneaker field today, but why launch a brand new lineup now? And at a time when Futurecraft, Yeezy, and Ultra Boost are still making big waves in the industry? To find out, we went to the source of NMD’s game-changing design, aka Nic Galway, Vice President of Global Design for Adidas Originals, to learn more:
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